by Themes
by Medium

The Scent of the West

2007-10 / 2015 (S.E.)
C-prints, décollage, advertising slogans on paper
8″ x 8″/ 20cm x 20cm each

The Scent of the West is based on advertising and its mostly indirect, suggestive impact on the viewer. Oftentimes this will occur by accidentally catching a slogan on the billboards of urban everyday life. One’s gaze might only have lingered on a poster for mere seconds and already a subliminal desire has been caused. The desire of “want to have”.
In my work I have transformed the subliminal perception into something conscious. For three years I have roamed city streets to let slogans impact me, to write them down. That is how this project slowly took shape.
The billboards that I documented, I photographed at night. The ones that catch your eye in the darkness with their bright light. Those ads whose slogans awaken our yearnings. The ones that turn us again into hunters.

But what happens if we imagine the ad without the product itself? When we keep the slogan in our mind and try to create a shape for the desire within ourselves, when we try to find an answer to this yearning for ourselves? What happens if we refuse to accept the dream world that we are offered, but instead allow our own fantasies some space? 



Each poster you see in the collection is printed on demand, which means that once your order is placed, it takes a few days for it to be made, and then sent out to you.
Shipping times based on your region are approximately as follows:
● Europe: 6–10 business days
● International: 10–20 business days
If you order a limited edition artist book or brochure, the order will generally be sent out within 2-5 business days. Shipping times will take an extra couple days, based on your location.

If you made a mistake with your address, please immediately send me an email via my contact page and we will take care to correct your shipping address.

Within the European Union there are no custom fees. In the USA, fine art falls under Chapter 97 of the Harmonized tariff schedule. The Harmonized tariff schedule establishes tariff rates for merchandise imported into the USA. Chapter 97 says that you can import most original fine art into the USA without paying customs duties.

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● Check your shipping confirmation email for any mistakes in the delivery address
● Ask your local post office if they have your package
● Stop by your neighbor’s in case the courier left the package with them
If the shipping address was correct, and the package wasn’t left at the post office or at your neighbor’s, get in touch with us at mail.at.elisabethajtay.com with your order number.
If you did make a mistake in your delivery address, we can send you a replacement order, but shipping will be at your own cost.


You’ll receive a tracking link via email when your order ships out. If you have any questions about your tracking or shipment, please contact us at mail@elisabethajtay.com

We’re so sorry if the product you ordered arrived damaged. To help us resolve this for you quickly, please email us at mail.at.elisabethajtay.com within a weeks’ time with photos of the damaged product, your order number, and any other details you may have about your order. We’ll get back to you with a resolution as soon as possible!

I don’t offer returns and exchanges, nor refunds once you ordered an artwork, unless the work arrives damaged. Have I sent you by mistake the wrong artwork please drop a line at mail.at.elisabethajtay.com